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How Small Businesses Can Use Email Marketing To Their Advantage:

Email Marketing

Due to their greater creative freedom and flexibility, small businesses are in a unique situation whereby they benefit from email marketing in different ways to their corporate-giant competitors. For instance, a small business is more likely to establish confidence, trust and a more personal connection with their clients far more quickly than a huge organization.

Creating genuine-feeling interactions with your customers and being as transparent as you can be with your customers, has quickly become one of the key strategies to keep in mind while using email marketing. Generic or unsolicited emails are becoming less and less popular as consumers today have learned to respond better to more natural methods. Your email open-rate is likely to be much higher if the information you’re offering is of actual value to the recipient.

With that being said, here are a few tips to keep in mind when building your email-marketing strategy: 

Less Is More:

Make it simple for your customers to sign up for your mailing list. There is no need to over complicate things by adding too many steps. Additionally, it’s a good idea to let your potential subscribers know what kind of content to anticipate before they subscribe. If your subscribers discover that the content differs from what they were taught to expect, you run the risk of them losing interest in your brand.


Quality Over Quantity:

Bare in mind how challenging it is to increase subscriber numbers and how cutthroat the internet and business world is, with so many companies competing for customers’ attention. Due to this reason, creating high quality content for your newsletters that your readers find informative and unique is extremely important.


The Stats Don’t Lie

The quantity of emails that are forwarded and marked as spam should be monitored. The amount of emails that were deleted either before or after opening should also be compared. These metrics can provide insightful data that will assist in the planning of upcoming newsletters and email marketing initiatives.

Always remember to customize your emails to fit your brand and keep your content as natural, genuine and relevant to your business as possible. As we always say: when venturing into new marketing or business tactics, research is NB. Find an email marketing distribution system that works for you and pay close attention to what content your subscribers interact with most. 

 

Also Read: SME Marketing Trends For 2022

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