The word “marketing” often brings up thoughts of overpriced tactics and excessive spending in the minds of many people and corporations. However, marketing your business does not have to be costly, as there are multiple free online marketing channels available. Platform’s like Facebook, Instagram, LinkedIn, and Email Marketing are some of the few ways businesses can compete for their customers’ attention.
With the high volume of ads consumers see daily, marketing your business can almost feel like a losing battle. However, here are a few ways you can market your business online for FREE, while growing your business and increasing your working capital.
Capturing client information
Once your business has set up a website, having a process of collecting customer information, such as email addresses, is essential to building a network that you can constantly market your products and services to through email marketing or targeted ads. You can do this by adding a sign-up tab at the bottom of your website.
You’ve captured your client’s data, now it’s time to put it to use!
Begin by signing up for a FREE mailing platform account, such as mailchimp, and send out emails that contain information your clients may find useful. Emailing your customers is an amazing way to inform your customers about products, deals or news without sounding too promotional.
Posting to Facebook
Social media is undeniably one of the best, most effective and valuable ways to market your business for FREE. Simply setting up a Facebook account and posting content that your customers want to see is vital, but extremely cost effective. Sign up for every social media platform the market has to offer and RAMP up the content you post. The best part is that almost all businesses can benefit from using Facebook by regularly posting updates that are engaging, not overly promotional, and truly interesting.
Create an Instagram account
Lastly, Instagram is another effective and FREE marketing tool businesses can use to increase their working capital. Instagram is one of the most popular social media networks, with an ever-growing user base.
If your company would benefit from having a visual presence, make sure you invest effort in developing a successful Instagram account. Remember that this is a visual platform, therefore well chosen, aesthetically pleasing content is essential.
There are countless reasons to seek business funding, and our goal at GroWise is simple, to get your business funded and growing… fast.